When you are a small business, choosing to outsource your marketing is a brilliant idea to save yourself time, and money and still be confident that you have delegated to people who live and breathe marketing.
There are many digital marketing businesses in the industry and it can be a difficult decision whether you go through a bigger agency or a smaller agency. There are many benefits to choosing a small agency for your digital marketing.
Support your local community
This is so important these days. COVID changed the way the world works and so many incredibly talented businesses went under. We have to stick together! Know that by investing in a local business, you’re helping your local economy. Even better, if you’re in the same region as your business, you’re supporting your local community even more. Most agencies will work with clients across America as the work can be done remotely, however being close by means you can meet face to face for meetings or informal catch-ups. We love meeting our local clients for coffee now and then – it helps solidify our partnership.
Small agencies are more committed to your success
A small agency is more committed because it is their sole purpose and source of income to market your product or service successfully. They will go the extra mile to ensure you are getting the most out of your marketing so you can stay on as a client and refer new clients too. A larger agency usually has a large sales team and will easily find replacements for your business if things don’t work out. There’s more at stake for a smaller agency. At Lexx Digital Marketing, for example, we like to get to know our clients and our best clients have been with us from the beginning. This is because we go above and beyond to ensure we get them the results they need and offer solutions to their unique problems.
Small agencies offer a more personalized service
Smaller agencies can be much more flexible than larger agencies. Larger agencies tend to have very specific guidelines of what work they will or will not do. Smaller agencies are more accommodating in that they will do what is necessary to get the result you agree upon. Most small agencies will tailor their solution based on the individual client’s needs and are more willing to do so because they know this will result in a happier client. At Lexx Digital Marketing we tailor every solution based on what the client needs and their unique business model and working style. There is no one size fits all approach, which means they get the service they need and reap the benefits with the outcomes of their marketing.
You’re not just another number with a small local agency
Because you are so important to a smaller agency, you will be treated as a VIP and usually will be dealing with the agency owners directly, or at least have contact with them at some point too. Larger agencies usually have large sales departments and large client management departments. One fuels the other. Sometimes the quality of work is not as big of a priority as it is to obtain a sale or keep a client on the books. At Lexx Digital Marketing, we are not afraid of walking away from a sale if it’s not the best solution for the client, nor do we pressure our clients to stay on board with us if things aren’t working out for them. We completely understand that running a business is challenging and sometimes the priorities shift. We are after all a small business ourselves.
Lexx Digital Marketing was created because the owners had big agency experience. They could see the staff and clients not being provided with the level of care and attention that they deserve. We make sure that the clients that our team is managing are getting A+ service. We pick and choose our clients as much as you pick and choose your agency. We are all about sharing our passion and ambition of marketing for small businesses and helping them grow. If this is something that you’re interested in, please contact us today.